Tranzlease - Horse Powering Intel, is an automobile leasing company based in Mumbai, India. PsykedInc created a new, refined, elaborate identity for them.
For this direction, we are pulling from a tradition of corporate design that emphasizes warm tones over a powerful background and clean lines to convey a strong and modern aesthetic.
In our application, we would combine this professional style with more contemporary trends in design that will help embody the newness of ideas that Tranzlease embraces.
The fonts thus, will be simple, slender type treatments (could be complimented by a sans serif font) to reinforce the emphasis on CREDIBILITY/TRUSTWORTHINESS and LOVE for what we do.